The primary benefit that your business obtains after you do a decent local SEO strategy is improving your website’s ranking and position when the users search in your local area. But also, we cannot lose sight of the facts that local SEO is for:
1. Optimizing the resources of your business and focusing your attention on those actions may bring you conversions, something that might not happen if you merely worked on global SEO.
2. To be found more easily by customers who can pay for your service or buy your product.
3. Improve your brand’s reputation, especially if you have an entire Google My Business profile that has updated information, high ratings, and positive reviews.
4. Increase traffic to your website and cause you to be more visible on Google Maps. It’s evident that once you narrow the range of influence of your business, the competition is sometimes less and therefore, the chances of positioning increase, which translates into more traffic.
How do we work on the Local SEO of our clients in Toronto?
Our local SEO service incorporates a lot of SEO strategies. As one of the best local SEO companies in Toronto, we possess and practice techniques that could get our clients businesses to the top:
1. Using the same NAP
We use the correct identical NAP of our clients in all of their listings to signal the users in the local area that our client has the same listing information, be it their Google my business listing or in their website. We ensure that our client’s names, addresses, and phone numbers are consistent and correct with the information they provided us to avoid confusing the users when they see our clients’ listings.
2. Optimizing Google my Business Profile
Optimizing our clients’ Google my business profiles is one of the local SEO services we do. We consistently optimize the description, put keywords and categories relevant to our client’s services, upload geotagged photos and videos to help our clients rank in 3 pack ranking of Google. Having a Google my Business profile for our clients helps them improve their local ranking, boost the business’ visibility in the area, and establish their brand image.
BENEFITS OF USING GOOGLE MY BUSINESS:
– Facilitate the user experience
– Get more visibility
– Greater trust in users
– Get customer reviews
– Quick access to information
– Post news and offers quickly
– A comprehensive showcase of your products or services
– Greater interaction with users
3. Following the best practice of keyword strategy
Our team of SEO specialists doesn’t use generic and high difficulty keywords for local SEO. In a competition that will hinder your positioning, they are ideal to be used in global SEO. For a local SEO strategy, it’s appropriate for us to go for middle or long-tail keywords directly associated with our client’s business location.
In other words, it’s very beneficial for the SEO strategy of our clients to include their business location within the keywords that we wish to position in the local ranking.
4. We send our client’s business information to authoritative local directories
Authoritative pages like TripAdvisor, Yelp, or even Yellow Pages exist on the internet. These websites have a recommendation system and support local area visibility of the businesses. Having our client’s companies listed on these websites boost their presence and benefits local SEO. We make sure that the information we send in these directories is correct and optimized for local SEO.
So, How do we improve our client’s local SEO?
The objective of our local SEO positioning process is to make sure that our clients’ websites are in the first page positions. Here is the summary of what we can do for our clients:
– We will analyze your Google My Business page or create a new one.
– We will optimize all the information according to your business.
– We will provide a link for your customers to write reviews.
– We will periodically upload new content (images, videos, and posts).
– We will add all your products or services.
– We will add your business to the local directories listing.
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