HVAC website design and HVAC SEO
HVAC customers usually find you in one of two moments: the furnace has stopped on a cold night, or they are planning a new furnace, air conditioner or heat pump and comparing quotes. We build HVAC websites for both: a call button that is always on screen, a fast service request, a page for every system you install and repair, and a page for every area you cover so you show up when people search for heating and cooling near them. Websites start at $299.
Why most HVAC companies websites do not bring in work
Emergency calls going to a competitor
A family with no heat calls the first company that is easy to reach on a phone. If your number is hard to find or the site is slow on mobile, that urgent job goes to someone else.
One page for every system
Furnaces, air conditioners, heat pumps, boilers, water heaters and duct cleaning on one Services page give Google nothing specific to rank and give a homeowner nothing specific to read.
Busy in winter, quiet in spring
Without maintenance plans, tune-up bookings and replacement quotes coming through the site, the slow months stay slow. The website should help fill them.
Only found near your shop
Most HVAC companies serve a whole region but rank only near their address. Without area pages and a tuned Google Business Profile, the towns you drive to every day never see you.
What we build into a heating and cooling company website
Click-to-call on every screen
A call button that stays visible on mobile and a clear no-heat and no-cool line, so an urgent customer reaches you in one tap, day or night.
Service and quote requests
Short forms for repairs, tune-ups and replacement quotes that ask for the system, the problem and the address, delivered to your inbox and phone.
Learn moreA page for every system
Furnaces, air conditioners, heat pumps, boilers, water heaters, indoor air quality and ductwork each get their own page, with the brands you install and the questions homeowners ask.
Maintenance plans and financing
A clear page for your maintenance plan with an online sign-up, plus financing options and any rebates you help customers apply for, explained plainly.
Service-area pages
A page for each town or region you cover, so you can rank for heating and cooling searches across your whole territory and not only where your shop is.
Learn moreHVAC SEO
Google Business Profile set-up and posting, local structured data, review requests after each job, consistent directory listings and a monthly report on calls and requests.
Learn moreRead more before you decide
Web design for HVAC companies: common questions
Have you built websites for trades companies?
Yes. Construction and trades is one of the largest groups in our portfolio, including AD Plumbing Services, Meganet Electric and North 5 Contracting. You can see each one on our portfolio page.
What does HVAC SEO include?
Our SEO plans start at $250 a month and cover your Google Business Profile, system and area pages, review requests, directory listings, technical fixes and a monthly report. The goal is more calls and service requests from your own service area.
Can customers sign up for a maintenance plan online?
Yes. We build a maintenance plan page with a sign-up form, or connect the plan sign-up from your field service software if it offers one. Either way, the request reaches your office with the details you need.
Can the site connect to our scheduling or field service software?
Often, yes. Where your software offers online booking or a web form integration, we place it on the site. Where it does not, requests come to you by email and text. We confirm which applies before quoting.
What does an HVAC website cost, and who owns it?
Websites start at $299 with a written quote before work begins, and maintenance plans start at $99 a month. The site, the photos and the domain are yours, and you can move the site to another host at any time.
— This page's own copy was last reviewed on this date.
Websites we build for other industries
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