Building a website design with a dull appearance cannot attract customers to buy the services you offer. But creating an impressive innovative design by applying social proofing techniques. Together with UX designs is an ultimate way to catch the attention and earn trust from your prospective customers.
There are many ways to get more customers and leads. Such as digital marketing strategies and technical skills like SEO, Ads specialist, or SMO. The unique one is the social proofing technique.
The Power of Social Proofing on Web Designs
If you’re not familiar with the term “social proofing,” let me introduce the meaning and the purpose of it. Marketers and web designers commonly use it. Based on marketing psychology, social proofing define as a psychological occurrence. Where people tend to affect the behavior based on what they have observed from society. They do the “conformity” thing to fit into what’s the trend.
When it comes to social proofing on websites, creative building designs affect prospective clients’ behavior. Such as earning trust and influencing their purchasing decision.
Here are some tips on how to build captivating website designs by techniques social proof technique:
Website designs with social proofing techniques
Showing the stats
Impress your prospective clients by showing your data. If you ask yourself what kind of data to offer, here are some excellent ideas for adding charm to your website. Years in the industry, the total number of clients you have served before. How many employees you have, and the number of visitors, social shares, and followers.
Client’s reviews and feedbacks
Testimonials are compelling when it comes to social proofing. It is the most influential factor in affecting the purchasing decisions of the users, readers, or whoever it is.
Display your client’s reviews, feedback, and recommendations from Google or Facebook page on your website. It allows your prospective customers to gain trust by seeing the successful results and experiences of the service you provided.
Stunning portfolios
Results speak louder than words, definitely yes. It’s a high chance to persuade your prospective clients by showing your finished projects from the past. Highlight different kinds of niche websites, also a way of showing how competent you are to all your competitors. The more you display your portfolios, the merrier in adding charm to your website.
Popular brands who worked with
Featuring popular or reputable brands you worked with will bring an ultimate advantage in social proofing your website. Some clients are hard to convince to buy your products or services you offered, but using this social proof technique will benefit you. Well, it shows that you are a trustworthy and authentic entrepreneur.
Certifications and Awards
The most excellent social proofing technique is flexing your certifications, recognitions, and award. Some websites claim to be award-winning with their stunning web designs. And some of them use trust badges displays for increasing their traffic.
Read also: Social Proof in Marketing in Social Media
Final thoughts
Social proof is the simplest way of building a strong impression and is considered as effective psychological marketing in any business. It is commonly used by offline and online marketers to persuade their consumers. Applying social proof marketing on designing your website will likely increase the opportunity to attract more clients and grain more conversions.
Let’s put some social proof on your website designs!
The best marketing partner. We served over 300 clients based in Canada. We offer you affordable and reliable services to expand your online presence and increase brand awareness. We cater to clients globally from designing their website to growing their conversions. By putting different social proofing techniques.
We specialize in web design innovation. To contact us, call 647-492-5513 or send an email at sales@cwd.test. We are glad to hear a response from you.
