Companies like Google and Bing drive traffic to websites, where an advertiser pays when someone clicks the ad. PPC is a cost effective form of advertising wherein budget can be adjusted and it comes in bidding to market any business.
PPC stands for pay-per-click and is famous for businesses to attract buying visits to their website than waiting for leads via organic traffic.
Nowadays, many owners prefer to reach their target audience in search engines through specific keywords and phrases when someone searches through the internet. Using PPC, a Google ad, or Bing ads may help drive a business to the top results page. Canadian Web Designs can optimize your online advertising with a record of successful clients who availed our services. We help local small and medium business owners scale to higher conversions.
Why PPC?
Google Ads and Bing Ads allow you to start capturing those prospects that are looking on search engines for you. Even on an ongoing basis, PPC enables you to rank on more search terms than SEO can. Furthermore, you can take your PPC campaigns up a notch and scale them by simply putting in more money and raising your budget.
Google Ads
First, let’s review common mistakes made on Google Ad campaigns. Whether you’re doing it all yourself or have a marketing company handling your PPC campaigns, you need to make sure you never send traffic to your homepage. Check out Canadian Web Designs and learn our marketing strategy personalize for your kind of business.
Mistake No. 1: Sending traffic to the homepage leads to low conversions and low-quality scores.
The quality score of the landing page is essential for Google to place your ad. The better the quality score, the higher up you will be when one searches and the lower your cost is. You always want to be on the top 1-4 slots on Google – Ideally 1. Therefore, you need to increase both the bid amount and improve your landing page’s quality score.
Mistake No. 2: Having No Call to Action on the landing page leads to low conversion.
You are paying per click, so you need to capitalize on every single click as much as you can. Have your phone number right where online visitors can quickly notice the contact details, so it’s impossible to miss it.
Mistake No. 3: Not tracking your metrics leads to disaster.
Google Ads are scalable, but you need to make sure you know your metrics before scaling. Otherwise, you may rise in the wrong direction. If you don’t keep track, you will not have this data to make informed decisions.
Mistake No. 4: Having only one Google Ads Group leads to a low ROI.
Make a specific ad group for each sub-service to stand out when the customer has a problem with their AC. They will search on Google for AC Repair, and they will not google HVAC Company.
Mistake No. 5: Not using negative keywords leads to wasted clicks.
You need to explicitly write down all the keywords that you do not want.
Mistake No. 6: Not using extensions to make your ad stand out leads to low click-throughs.
Google has excellent extensions that can help your ad take up more space and be more noticeable to those searching. You should include call-out extension, site link extension, call extension, and even location extensions.
Mistake No. 7: Using broad matches leads to useless clicks.
There are four types of keyword matches on Google Ads
- Broad match
- Modified broad match
- Phrase match
- Exact match
Ideally, you want to use an exact match or phrase match only. Using modified broad match can still be considered, but minimally. However, when you use a broach match, you allow Google to swap in too many words, and it will waste your marketing dollars.
Mistake No. 8: Only having one copy of the ad leads to a higher cost per lead.
You should always create multiple copies of your ad to identify the best performing copy and push it out more.
Mistake No. 9: The ad keywords do not match the keywords on the landing page, leading to a Low-Quality Score.
Quality score is an estimate of the quality of your ads, keywords, and landing pages. The higher quality ads can lead to lower bids and higher ad positions. If you cut concrete, you need to create a specific page for that sub-service on your website. You need first to optimize that page.
Mistake No. 10: Not having a brand campaign leads to lower brand authority.
A minor problem, but it does happen quite often, and it can be frustrating to explain. That can happen quickly because the ads show up first before the organic listings do. Having a small brand Google Ads campaign can resolve this minor issue.
Bing Ads
The good news is that the work does not need to get a duplicate copy since Bing has the exceptional import from Google Ads. Importing takes care of the majority of the work. However, it does not mean you can skip out on reviewing your Bing Ad. Lastly, do not forget to keep optimizing your Bing Ads, just as you optimize your Google Ads.
Increase your leads, partner with Canadian Web Designs
Talk to our Google ad specialist now. If you’re ready to start your PPC and want to know more, give us a call at 647-492-5513 or send an email at amir@canadianwebedsigns.ca to get your free consultations. You can also leave your inquiry by filling up the form on our website contact page.
