The digital world is becoming more advanced nowadays due to the boost of modern technology compared to the past decades. Laptops, tablets, smartphones, and other devices are now part of our life. But of course, there are numerous advantages and disadvantages to being exposed to today’s modern technology. But for most entrepreneurs, this is a great opportunity for their business to expand.
Definition of digital marketing
Mostly it is done through online activities by posting your ads on your website, social media, through text and emails, etc. Later on, you will learn some techniques used by smart entrepreneurs to boost their sales and leads. Digital marketing is carried out by using electronic devices to promote and advertise your offered products or services.
How Digital marketing impact your business
Every entrepreneur desires to have a successful business. Before they achieve their goals to increase revenue and leads through digital marketing, the first step is to master the basic knowledge about managing the business and acquire important skills and tactics that will contribute to the bright future of your business. Here are the three major roles of digital marketing in your business:
· Exposes your business – Through digital marketing, it is possible to increase brand awareness by promoting and advertising your offered products or services on business websites, social media, and others.
· Attracts your potential customers – The effectiveness of your digital marketing strategy also measures how many customers captured their attention to avail of your products or services.
· Boosts your sales and leads – The result of exposing your business and attracting customers leads to the achievement of targeted sales.
So, what are those skills mentioned in this topic?
Skills you need to acquire for digital marketing
Learning and adapting new skills in digital marketing is essential for successful entrepreneurship. These skills will help you with effective digital marketing:
- Strategic Planning: The initial step in improving your business for a successful future is to have a clear and concrete plan. Strategic planning is the process of setting short-term and long-term marketing plans and directions to attain the main goal of your business. It also involves smart decision-making, brainstorming, and data analysis.
- Creative thinking: Being creative has a huge advantage when it comes to writing, designing, and creating banners and brochures for your business. The creativity in the creation of your concept measures its cleverness, originality, and uniqueness of it. Not only in creation, but creativity also measures how you solve the problem, flexibility, adaptability, speech delivery, and leadership management skills.
- Sales communication skills: The importance of this skill is you can do sales talking with customers. Effective sales communication skills involve negotiating and giving information about your products or services to your customers. Applying a persuasive manner of speech in your sales communication skills can affect the buyer’s purchasing decision.
- Listening skills: Practice active listening by paying attention to the conversation with your customers. Not only for your customers but listening skills are also very important for your leadership skills. Through listening, you are building connections and engagement with your teams as well as with your customers.
- Writing and editing skills: Enhancing your writing skills is an essential part of your marketing strategies. Creative writing is mostly used in blogs, email marketing, mobile marketing, and social media posts. It’s like a written version of sales communication skills, you are building a connection and giving information to convince your readers. An effective writer can turn your readers into your customers.
- Computer skills: Being tech-savvy and computer literate are good advantages for enhancing your computer skills, including software skills, graphic designs, web development, usage of Microsoft Office, familiarity with SEO tools, and other computer-related things that benefit the growth of your business.
- Customer service skills: Every entrepreneur needs to be focused on the needs of their customers to provide the best service as well as to meet their expectations. Building trust and engaging with your customers is the main goal to make an impact on their purchasing decisions. Great customer service skills can attract more potential customers who will value your business.
- Leadership skills: As an entrepreneur, your leadership skills can impact the growth of your team by mentoring and coaching them on how to handle and negotiate when it comes to marketing. Building a good relationship, being open-minded, and good communication can earn the trust of your team which makes the teamwork strong to achieve the short-term and long-term goals of your business.
Effective ideas for digital marketing
Here are the lists of effective tactics used by many successful entrepreneurs that you can apply for promotions and brand awareness.
Social Media Marketing
Social media like Facebook, Twitter, Instagram, and YouTube are the most popular with a huge number of users worldwide, followed by Snapchat, Tumblr, LinkedIn, WhatsApp, etc.
Most people nowadays use social media for communications, news updates and informative articles, and entertainment. Even young children. teenagers and grandparents are becoming tech-savvy for using social media to have a connection to their beloved ones.
According to the statistics from Statista, in the year 2020, there are an estimated 3.6 billion people were social media users around the world. Furthermore, the biggest number of active users with an estimated 2.6 billion, is Facebook.
It is proven that social media can be the best platform for digital marketing. Since there has a large number of users, it makes it easier to reach targeted people and attract more customers. any digital marketers use social media as their part of a strategy to publish ads, promos, and content relating to the business they handle
Email Marketing
Email marketing is an old practice of digital marketing, but most entrepreneurs still considered this technique as an effective way to reach out and build connections with their potential customers. It involves composing email content and sending ads or promotions through email and also a way to negotiate with your customers and subscribers.
Based on the statistical study of Statista, the reported total number of active email users is 3.9 billion worldwide and is expected to grow in the year 2023 with 4.3 billion users. While there are an estimated 293.6 billion emails per day were delivered and received.
An effective email marketing strategy can benefit all entrepreneurs in achieving targeted sales and leads.
Mobile Marketing
With 3 billion smartphone users around the world, it’s possible to reach your customers.
Smartphone users are now multiplying every year, thanks to our advanced technology for making our life easier. Just like email marketing, you can also advertise through smartphones by sending them notifications about the promos in text messages.
Not only by sending SMS, but most banking and insurance companies also promote their products by calling all of their registered clients.
Pay Per Clicks or PPC Marketing
If you have the budget and are willing to spend your money to avail of PPC or pay per click. It’s also a good strategy for digital marketing. Most advertisers pay a fee every time the audience hits the advertisement button, it’s like you’re buying their attention to visit your site. It looks too expensive, right? Well, there’s another way to avoid huge expenses, search engine optimization is the best answer.
SEO Marketing
Search engines like Google, Yahoo, Bing, Ecosia, and others, are the perfect platform to apply this tactic for digital marketing. SEO stands for search engine optimization and its main role is to make your web content increase organic traffic without spending any money for clicks. Publishing high-quality content on your website helps to become visible in high-ranking positions on search engines.
Copywriting and Content Marketing
If you are creative in making blogs and articles, and you can persuade the readers in your writing skills. The possibility of attracting potential customers is high. Through copywriting and content marketing, you are educating your readers making them buy your products or services.
Affiliate Marketing
This type of strategy involves partnerships with another person, where they can gain a commission on every purchase from customers they made. Most digital marketers link their websites to them (backlinks) to promote the products or services offered.
Influencer Marketing
A celebrity, famous personality, or influencer plays a big role in this technique. They act as a brand ambassador or ambassadress of your business. Most of them promote your business through photoshoots, vlogging, shoutouts, and mentions on social media accounts, inviting the event, and other promotional-related activities. Effective influencer marketing can gain plenty of likes, comments, and shares from users of social media.
Video Marketing
Video marketing is becoming trendy and mostly seen in social media like YouTube and Facebook. Many vloggers and influencers market their products by making informative videos such as educational, tutorials, testimonials, reviews, etc. Some digital marketers use this technique by appearing as a special guest with a famous vlogger or influencer to discuss and promote their products or services.
Podcast Marketing
Many people are starting to listen to podcasts from popular music streaming apps called Spotify. Podcasts are digital auditory entertainment that contains spoken informative and educational audio. Some famous entrepreneurs use this platform to promote their products or services by producing audio content that is related to their business.
And other types of marketing are used by most big companies including:
· Radio Advertising
· TV Commercials Advertising
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